Wednesday, April 15, 2009

Who Buys Inspirational Music?

Or...What Kind of people Are Inspirational Music Lovers and Consequently Buyers?
The potential customers of Inspirational music line up by the millions. First, let's remember that Inspirational music is entirely trans-denominational - it attracts people from all religious denominations. And this attraction is world-wide.
Of course there is the Christian music market. The Christian book market is estimated to be worth more than $4 billion. The Christian music market has become an industry powerhouse, selling 43 million albums in the United States as long ago as 2004.
Wal-Mart, for one, is smart enough to know from selling about 550 Christian music titles and more than 1,200 Christian-themed books. Beyond the Christian market lies a fascinating unclaimed market. This market is 20% of America.
This market is on the rise at a time when people the world over need to turn to a higher power to find their way through the problems of this world. President Obama and other world leaders are doing their human best to balance the world's economy, but the real answer here lies in this higher power.
What better elixir than Inspirational music?
Peter Link, composer, lyricist, record producer, orchestrator, is also the creative director of Watchfire Music
With a long and successful career in Pop music, the Broadway theater, ballet, television and films behind him, he is now dedicating the great majority of his time and creativity to the development of the inspirational genre of music production.